The Umbrella Factory

by Barbara Rimkunas

This "Historically Speaking" column was published in the Exeter News-Letter on Friday, June 20, 2014.

There is a story that when Sir Arthur Conan Doyle gleefully killed Sherlock Holmes, a character he had come to loath, an enraged fan assaulted him with an umbrella on a London street. Whether the story is true or not – and who can speak for an anguished fan base – the choice of weaponry in the attack says something about the habits of people at the turn of the century. Umbrellas were common both in England and America. It might also have been somewhat reassuring to the assailant that if he’d broken the thing on Conan Doyle it could be repaired. We no longer repair umbrellas anymore, at least, duct tape and paperclips aside, not in a strict sense. Broken umbrellas are tossed in the trash because they are easily replaced.

The technology of umbrellas is older than we perhaps think. According to the umbrella division of the Oakthrift Corporation in the U.K., umbrellas can be found in art dating back to the 11th century B.C. in China and may date earlier in the Middle East. These early models most likely didn’t close – Oakthrift- which surely has a historian on staff to ponder such questions – theorizes that they took their design from spreading tree branches. In any case, we might more correctly call them parasols, since they were used to keep the sun off rather than the rain. These tended to be the accessory of choice for ladies, who wished to keep their skin fair and the elite, who didn’t like to sweat under the hot sun.

The Puritans in both Britain and America didn’t think much of parasols. They were frivolous things and far too showy for God’s elect. The real popularization of the parasol and umbrella came about after John Beale patented his ribbed umbrella design in 1786. The nineteenth century saw a huge rise in popularity in use. Most women owned at least a few parasols for special occasions. There are dozens in the collections of the Exeter Historical Society, along with that other ladies’ accessory of the day – the hand fan. Given that these were the corset-and-three-petticoat days, one would need any help possible to stay cool during American summers.

As the parasol grew in popularity, the umbrella began to unfurl as the masculine version. Not frivolous, it was designed to shed rain. Umbrellas kept one dry, comfortable and healthy – so much more than just portable sun block. Useful, but a bit delicate, Henry Shute wrote of them (in his boys’ dialect) in the novel Bright and Fair;“Sunday. Rainy and windy. Had to go to chirch. The only fun I had was to see peeples umbrellas blow rongside out and to hear them sware.” Umbrellas were made by skilled craftsmen and could be repaired by travelling umbrella peddlers. As the 20th century loomed, independent umbrella makers (and their parasol counterparts, milliners – who also designed and made hats), gave way to industrialization.

In 1911, the Exeter News-Letter announced, “a new promising industry, the Ball joint umbrella company, now quartered with the Gale Shoe Company at Portsmouth. Mr. Chester H. Smith will be the manager and at the start from 25 to 30, mostly girls, will be employed.” The business quickly changed its name to the Exeter Umbrella Company and took up residence on Water Street where, according to advertising, it was the, “sole manufacturers under basic patents.”

Within weeks, the business opened and the News-Letter was able to gush: “The beginning of work was made at the Exeter Umbrella Company’s shop last week, when the first of the equipment was received. The present week additions to the machinery have been arriving, although some shafting has still to be hung and the greater part of the machinery yet to come. A small force of girls is now engaged on hurry orders and the old plant at Portsmouth is also turning out orders and will so continue until the Exeter shop is completely equipped. By September first it is hoped to have the Exeter shop in shape to handle all the business, with a force of at least 20 hands employed.”

The business seemed off to a good start, but within a year there seemed to be trouble. Financial trouble. In early 1912, Chester Smith wrote a letter to a client, Mrs. Parker, in Portsmouth, “You need have no fear about your money. It is absolutely safe and before long I will be able to turn it back to you. The interest will be paid when due.” But a year later, he wrote to her again, “I have not been able to send you any money because I have not had it. I intend to be in Portsmouth very soon and I will call upon you. This is our busy season (November) and I have worked so much overtime that I am sick and have been obliged to leave the factory today and am home sick this afternoon.” The Exeter Umbrella Company was no longer listed in the town directory in 1918. Chester Smith is listed as a ‘commercial salesman.’

What happened to the seemingly thriving business? Perhaps the industrialization of umbrella manufacturing destroyed the marketability of small shops like Smith’s. The rise of the department store in the 1920s edged out the specialty shops and as umbrellas became cheaper to manufacture, they became cheaper to purchase and replace. Today’s umbrellas are both inexpensive and nearly disposable. However, they can still be used as weapons. In 2005, Brian Hahn, a mathematics professor in Cape Town, South Africa was beaten to death by a deranged student – with an umbrella.

 Image: The Exeter Umbrella Company had a workforce of 20-30 employees (mostly young women) who produced their wares in a shop on Water Street from 1911 – 1918.

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